ALCHEMY FINE JEWELLERY

Alchemy Fine Jewellery are a private made-to-order jewellery studio who work with some of the world’s best watchmakers: Rolex, Cartier, Hublot, TAG Heuer & Audemars Piguet.

Our focus was to design and build a retail experience to showcase the fine detail of their exceptional product.

The restoration of the heritage base build enhanced the original features and opened the retail floor area.

The design and installation of the museum-style showcasing was inspired by the world’s great museums who host priceless artifacts. Centered on low white platforms, the brand assets are situated eye-height and highlighted via an overhead suspended lighting frame.

The retail interior has been designed to observe the watchmaker’s art in detail: an immersive brand experience created with clear glass, black steel and brass framed silver mirror.

Art Collection

A parchment print by the Baroque painter Caravaggio ‘The Lute Player’ in the private viewing room.

The bespoke zebra tufted wool & silk blend broadloom carpet in ‘Sea Fog white’ & ‘Double Truffle’ is paired with wall mounted bar joinery in paint finish ‘Aranciata Rossa’. The bespoke half-moon sofa in white swan velvet is from our studio range. The wall paint finish is ‘Botticelli’.

Below, branding in metallic gold foil with diamond silhouettes etched onto satin white glass.

Photography by Hiro Ishino and Sarah McInerney

Client: Alchemy Fine Jewellery

Location: Adelaide

Completion date: 2015

Area: 110m2

Retail